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“ Seven key techniques to reduce fruit losses and improve quality at arrival”

This report provides you with useful tools and information on how to handle differently some aspects of your operation ,that can directly result in an improved financial bottomline.

Latest articles:

• How India can benefit from exports to Europe – Europe's expectation on quality in fresh fruits and vegetables. - Article published in Agrochain India trade show Feb 2012
• Investing in agriculture: some practical guidelines for non-ag investors
• Adoption of innovation in the fresh produce business: how can we speed up the process?
• “Marketing is key to building sustainable profits in the fresh produce business” Interview with Dr. Manuel Madrid published by Syngenta Seeds - Tomatoes Today – December 2011
• Producing more with less: six fruit and vegetable technologies with high growth potential
• Improved banana ripening results in 25-33% more sales at retail: find out how
• Use of 1-mcp to improve shelf life and fruit quality: opportunities and challenges
• Seven effective marketing tools to improve fresh fruit and vegetable sales
• Quality preservation of fresh berries after harvest: strawberries, raspberries, blackberries - the challenge and the opportunities
• Reducing postharvest losses and improving fruit quality worldwide: the one-billion-dollar untapped business opportunity

Older articles:

• January 2012
• December 2011
• November 2011
• October 2011
• September 2011
• June 2011
• January 2011
• February 2010

DATE: 1/8/2012    Comments: 6

How India can benefit from exports to Europe – Europe's expectation on quality in fresh fruits and vegetables. - Article published in Agrochain India trade show Feb 2012

Copyright 2012 Dr. Manuel Madrid – Director, Fruit Profits

The European Union (EU) is a significant importer of fruits and vegetables, with a ...
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DATE: 1/7/2012    Comments: 3

Investing in agriculture: some practical guidelines for non-ag investors

Copyright 2012 - Dr. Manuel Madrid

Investing in agriculture is becoming increasingly interesting for investment funds, considering the uncertai ...
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DATE: 12/18/2011    Comments: 0

Adoption of innovation in the fresh produce business: how can we speed up the process?

“Why do we continue to find some varieties in the market with low taste when tastier ones are available?” “Why is packaging in the market still availa ...
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DATE: 11/30/2011    Comments: 1

“Marketing is key to building sustainable profits in the fresh produce business” Interview with Dr. Manuel Madrid published by Syngenta Seeds - Tomatoes Today – December 2011

MARKETING IN THE FRESH FRUIT AND VEGETABLE INDUSTRY
Interview with Dr. Manuel Madrid, Founder and Director of Fruitprofits

Fruitprofits is ...
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DATE: 11/14/2011    Comments: 3

Producing more with less: six fruit and vegetable technologies with high growth potential

It is a fact that in the near future we will have to produce more fruits and vegetables with with less resources. The horticulture of the future will ...
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DATE: 10/24/2011    Comments: 2

Improved banana ripening results in 25-33% more sales at retail: find out how

The current banana ripening process in North America and Europe implies the use of ripening rooms. Bananas are harvested and transported green.
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