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Download the free report:
“ Seven key techniques to reduce fruit losses and improve quality at arrival”
This report provides you with useful tools and information on how to handle differently some aspects of your operation ,that can directly result in an improved financial bottomline.
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Latest news
Here we provide you with updated information on fresh produce marketing and technology for your business. Learn new techniques to enter new markets, deliver better quality produce and reduce your costs and fruit losses. Applying them will increase your sales and profits
Hello, my name is Manuel Madrid. Based on 20 years´ experience in business development for the fresh produce industry, I have often noticed that many excellent fresh produce companies have a huge sales potential, but that potential is not being utilized fully.
Why? Because they are not aware of the latest techniques on fruit marketing, packaging, transport and ripening
Being on top of a dynamic fresh produce operation requires all your attention daily. So at this site we search regularly and present you specific know-how to achieve your company´s full potential in sales and profits.
That is what we aim at fruitprofits.com:
we bring you regularly the latest technologies and discoveries in fresh produce marketing and technology, proven processes by the industry innovators, that you can use right away to improve your business
Some of the topics we specialize include:
- reducing costs and losses in transport and storage
- marketing and introduction of innovative fresh products to the market
- marketing techniques to increase fruit sales at retail point-of-sale
- improving fruit quality through changes in harvest and ripening processes
- new harvest techniques and tools
- packaging and packaging design
- new variety evaluation
- due diligence and investment valuation for agribusiness investment funds
One example of this business potential to be tapped is in fruit and vegetable spoilage in the harvest and transportation chain. These losses have been estimated in up to 15% in developed countries, depending on the commodity. In developing countries they can reach up to 40%. Downgraded fruit from Class I to Class II is often not accounted separately and could add up to an additional 10%. These losses can be reduced up to 90% by improving the cold chain and handling processes, bringing this profit directly to your bottom line
Another business opportunity lies in fruit quality and ready-to-eat fruit. Fruit at the right ripening stage sells 25-33% more than green fruit. By improving your ripening techniques in banana, mango, avocado pear and other fruits, you can increase your sales and profits.
We also have expertise in asset and company valuation and due diligence for agricultural investment funds. Identifying real value potential and possible constraints or liabilities in the new investment require expertise and years of experience in the sector, beyond the financial analysis of the investment,
Fruitprofits.com provides you with an independent assessment of the latest technologies that can benefit your operation. This is unbiased information, since we are not sponsored by suppliers with an interest in selling.
Here you will find periodically some of the most successful production and transport experiences and methods from operations all over the world, from Central and South America, USA and Mexico, Europe and North Africa based on my experience working with clients in those countries.
We have worked with the most diverse crops: tropical and subtropical products, berries, vegetable crops, melons,
As an example, you can download the free report “Seven key techniques to reduce fruit losses and improve quality at arrival”. This report provides you with useful tools and information on how to handle differently some aspects of your operation, that can directly result in an improved financial bottomline.
With my best wishes to higher fruit profits,
Dr. Manuel Madrid
Click here to read Dr. Manuel Madrid´s short biography
P.S. If your fresh produce business is looking for new ways to grow sales and increase profits or is facing technical or marketing challenges, we can assist you. Write to manuel.madrid@fruitprofits.com
