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“ Seven key techniques to reduce fruit losses and improve quality at arrival”
This report provides you with useful tools and information on how to handle differently some aspects of your operation ,that can directly result in an improved financial bottomline.
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Hello, my name is Manuel Madrid. Based on 18 years´ experience in research and business development for the fresh produce industry, I have often noticed that many excellent fresh produce companies have a huge development potential, but that potential is not being utilized fully.
Why? Because are not aware of the latest technologies and methods in production, harvest, storage, ripening and transportation. Being on top of a dynamic fresh produce operation requires all your attention daily.
But fresh produce leaders can only achieve their full potential in sales and profits if they also have all the knowledge at their disposal regarding new technologies and processes.
That is what we aim at fruitprofits.com, bringing you regularly the latest technologies and discoveries in fresh produce and proven processes by the industry innovators, so you can devote your time to your daily fresh produce operation.
fruitprofits.com: information that you can use right away in your operation
One example of this potential to be tapped is in fruit and vegetable losses in the harvest and transportation chain. These losses have been estimated in up to 15% in developed countries, depending on the commodity. In developing countries they can reach up to 40%. Downgraded fruit from Class I to Class II is often not accounted separately and could add up to an additional 10%.
My goal in this website is to bring you the latest knowledge in fresh produce technology, production and marketing techniques, so you can use this information in your organization to gain market share and increase your net financial results, short and long term.
How?
By implementing some of the techniques described in this website. We will show you the best processes and technologies in production, harvest, cooling and transport. We will provide you with an independent assessment of the latest technologies that can benefit your operation. This is unbiased information, since we are not sponsored by suppliers that want to make sales. By developing and adapting to your needs technologies from other industries or crops.
In this website I will bring periodically some of the most successful production and transport experiences and methods from operations all over the world, from Central and South America, USA and Mexico, Europe and North Africa based on my experience working with clients in those countries.
We have worked with the most diverse crops: tropical and subtropical products, berries, vegetable crops, melons,
Some of the topics we will present include:
- new production techniques
- harvest techniques and tools
- ripening
- storage
- transport
- packaging and packaging design
- plant genetics and new variety development
- protected crops and the use of plastics in agriculture
- marketing and introduction of innovative products to the market
As an example, you can download the free report “Seven key techniques to reduce fruit losses and improve quality at arrival” . This report provides you with useful tools and information on how to handle differently some aspects of your operation, that can directly result in an improved financial bottomline.
With my best wishes to higher fruit profits,
Dr. Manuel Madrid
Click here to read Dr. Manuel Madrid´s short biography
P.S. If your fresh produce business has challenges and needs, I would be happy to hear from them. If they are in the scope of my knowledge and experience, we will be happy to give you my independent opinion.
You can write to manuel.madrid@fruitprofits.com.Looking forward to hearing from you
